Tap into the thriving new initiative of Mobile marketing for small business to increase your revenue

Mobile marketing for small business is an example of what is called “horizontal telecommunication convergence”, a new way of marketing on a mobile device. Since mobile devices have take over the world, many people now have the convenience of a Blackberry, iPod, iPad or other hand held products that travel well and are connected to the internet. The use of a mobile medium as a means of marketing communication has only been around for a few years but it has caught on like wildfire due to the convergence of media icons such as the Facebook, Twitter, iPhone etc. These combined services enable the small business entrepreneurs to promote their goods and services conveniently and at reduced cost.

Mobile Marketing for Small Business – Effective all Around the World

Mobile marketing in North America, Western Europe, India and other countries are taking off while in other areas of the world, mobile spam messages remain a perplexing issue due to the illegitimate selling of member databases to third parties and because of the lack of a National “Do not call” registries that prevent users from randomly dialing people they do not know.  Mobile marketing for small business via SMS is expanding in Europe with several hundred millions advertising SMS sent out every month. This form of communication is spreading rapidly as, on an average, all SMS messages are believed to be read within 4 minutes of receiving it. Mobile marketing experts say that when redemption rates of mobile coupons are compared, the rates are ten times higher for mobile coupons when compared with printed coupons!

Mobile Marketing for Small Business – Be Innovative

Mobile advertising is now touted as the most exciting inspiration in interactive marketing all over the world. According to the March, 2008 Pew Internet Life study,  96% of 18-29 year-olds with a mobile phone or PDA have used one or more mobile data services as compared with 85% of 30-49 year-olds, 63% of 50-64 year-olds, and 36% of Americans over the age of 65.  These older segments are therefore increasingly and easily reachable via mobile marketing for small business.

Mobile Marketing for Small Business – Marketing Methods

Although it would be easier to create an App specifically for mobile marketing for small businesses, it may be too expensive for now. Also, two dimensional “quick response” or QR codes that are getting quite popular and which enable customers to share a video or even an entire book can easily be made available to mobile marketing entrepreneurs. As mobile marketing picks up and the numbers of prospective customers increase, there may be potential for mobile gadget owners to sign up for mobile coupons and other exclusive deals or discounts from innumerable merchants from stores all over the world.