As a business grows and client lists swell, responding to emails can become a time-consuming and, at times, impossible task. While some emails will always require a personal response, others can be handed off to an email auto responder system, thereby letting customers know they are still on your radar, but saving your energies for work that requires a human touch.
Happy Birthday Auto Responders
This may seem like a bad idea given that birthdays are very personal events, but email autoresponder can actually be a nice way to remind customers of your company on their birthday. Auto responders can be set to provide coupons or some other birthday treat that can basically send a message saying thanks for your business and here is a thoughtful gift on your special day.
Email auto responders need not be generic either. They can pull from a list of customer messages, insert the client’s name, or establish other personal information from a database. Thus, though they lack the immediate human touch, auto responses can be personal.
Thank You Email Auto Responders
If you move a lot of product or service, sending out personal thank you notes by hand is only going to detract from productivity and ultimately from customer service. However, providing a thank you is always a nice way to let clients know you appreciate their business and are working for them. Email auto responders can be event-triggered and thus fill this role more efficiently. In other words, when a client performs some action on your website, the auto responder can recognize it and send back a personalized message that relates to the activity.
Email Auto Responders: How To
When looking at email auto responders, there is one aspect that you must be wary of and that is spam. Some auto responders are not well designed and, as a result, will constantly send out emails to servers when a message is returned as undeliverable. This results in the email address from which the auto responder is mailing, your email most likely, being flagged as spam. Watch out!
The other thing you want to be careful of is over responding. Email auto responders cannot judge when enough is enough, so make sure that yours can be customized to lock out after a set number of responses and that you don’t over use it. After all, your clients don’t want an auto response after every email they send your way. Choose important events for your email auto responses like birthdays, anniversaries, common customer service issues, and first time sales. Less is more, so be careful you aren’t spamming your clients simply because you want to respond to every contact they make with your company.
how to Prevent Bounced Emails
how to Prevent Bounced Emails
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